Engagement email sent to all active members notifying them of the promotion.
Members workout at home. Any workout counts, whether it’s joining a challenge, taking a yoga class, or just walking the dog.
Members go to your virtual check-in page and talk about their workout.
Members are rewarded when they check-in 10x in a 30-day period. BONUS awards are given to one member per month.
WHY IT WORKS
Showing that you care about your members’ health and fitness outside of your walls builds brand affinity. This support will nurture your relationship with members and help shorten the re-engagement curve when you re-open.
A $10 Reward has never had more importance. Many of your members will have lost wages/jobs and even a small gift earned by doing something that is healthy for them (physically and mentally) can help them make some online purchases.
It is natural for your members to not want to pay for something they are not able to use (like your gym) - this is an opportunity to retain your members by keeping them engaged and feeling supported beyond the services and equipment within your walls.
WHY YOU SHOULD CARE
When business is back open, it reduces the re-engagement time because they have remained engaged
It promotes good will
It allows for you to reward your members for keeping their membership active and not canceling
It promotes community among your membership base, and a connection to your brand
Your members benefit from a financial reward, which can be used for purchasing items online they may need
It provides a positive message to share via email and social media that will be well-received amid the current sea of fear and negativity